Brand kit
The Last AI Masterclass.
The marks, colours and typefaces, plus the rules for using them. Everything on this page is generated from the same source the site renders from, so it cannot drift out of date.
The mark
The wordmark is set in Fraunces SemiBold and always ends in a period. That period is the mark — it is always the accent colour, never the same colour as the letters.
- Do:Suffixes name the ground an asset is for:
-on-inkfor dark backgrounds,-on-creamfor light. - Do:On light grounds the dot is
#d41f40, not#ff3b5c— the lighter rose only reaches 3.16:1 there and cannot carry text. - Do:Keep clear space of at least 0.5× the cap height on every side, and don’t set the wordmark below 160px wide — below that the period drops under 2.4px and turns to mush. Use TLAM or the monogram instead.
- Do:The wordmark ships as outlines, not live text, so it renders correctly without Fraunces installed.
- Don't:Don’t lock the mark and the wordmark together. They are separate objects and never touch — side by side they put two accent dots on one line, at the same size, where the eye is forced to compare them.
- Do:For a square or vertical space, use the stacked wordmark in the kit rather than breaking the line yourself. It is still one object with one accent dot, so it doesn’t reintroduce the problem above — and its leading is set.
Colour
One accent, three neutral ramps. The accent is identical everywhere; the neutrals differ because a dark website, a light email and a printable certificate genuinely want different grounds.
The accent
rose is the brand’s fingerprint — it is byte-identical across the site, the emails and the PDFs. roseDeep exists for light backgrounds, where rose is not legible.
Dark — the website
The warm-dark ground the whole site sits on.
Light — transactional email
What the receipts, reminders and confirmations are built from. Lighter and cooler than the PDFs on purpose.
Paper — certificates & receipts
A warm parchment ramp for documents someone may print or keep, rather than screens.
Approved text combinations
Measured against the real values, not assumed. Every pair below clears 4.5:1, so all of them are safe at any size. Combinations that only pass as large text — 24px regular, or 18.66px bold — are deliberately not listed.
| Pair | Ratio | Use for |
|---|---|---|
| cream on ink | 17.87:1 | Any size |
| muted on ink | 7.58:1 | Any size |
| rose-soft on ink | 8.08:1 | Any size |
| rose on ink | 5.65:1 | Any size |
| amber on ink | 10.40:1 | Any size |
| white on roseDeep (primary CTA, resting) | 5.16:1 | Any size |
| white on rosePress (primary CTA, hover) | 6.41:1 | Any size |
| rose-deep on cream | 4.68:1 | Any size |
| roseDeep as link text on email white | 5.16:1 | Any size |
| inkText on paper | 16.15:1 | Any size |
| bodyText on paper | 7.07:1 | Any size |
| softInk on receipt panel | 5.81:1 | Any size |
| ink on certificate sheet | 19.39:1 | Any size |
Typefaces
Two faces, both open-licensed. A warm serif for anything that carries the voice, and a clean grotesk for everything that carries information.
Display
Fraunces
Make AI videos that look genuinely real.
Optical-size axis only · normal + italic
SIL Open Font License 1.1
Body
Hanken Grotesk
A 2-hour live masterclass. No camera, no crew, free tools only.
Weights 400, 500, 600, 700, 800
SIL Open Font License 1.1
Fallback stacks when neither is available — Fraunces, ui-serif, Georgia, serif and Hanken Grotesk, ui-sans-serif, system-ui, sans-serif.
Recurring devices
A short list of things that repeat. Reproducing these is most of what makes a new surface look like it belongs.
A 6px rose rule pinned to the top edge of cards and posters.
A soft rose radial behind hero and CTA sections.
Uppercase letterspaced eyebrows, and fully-round pill badges.
Cards use a 1rem corner radius; pills are fully round. The social card uses a linear stand-in for the rose glow, because the renderer behind it does not handle radial gradients reliably.
Voice
Plain, concrete and specific. The subject is intimidating enough on its own; the writing should be the least intimidating thing about it.
- Do:Say the thing plainly. “Make AI videos that look genuinely real” — not “unlock the power of generative media”.
- Do:Name the constraint. “No camera, no crew, free tools only” tells someone what they need before they ask.
- Do:Second person. It is a conversation with one person, not an announcement to a market.
- Do:A claim that is always true beats one that is usually true. The social card says “Live online”, not “Live this week” — because a cancelled class can put the next one eleven days out, and platforms cache that image long after it stops being accurate.
- Don't:Hype adjectives — revolutionary, game-changing, insane, secret.
- Don't:Manufactured urgency that will not survive contact with a real calendar.
- Don't:Promising outcomes we cannot deliver. What is promised is a working video by the end of the session.
- Don't:Jargon where a plain word exists. “Prompt” is fine; “latent diffusion pipeline” is not.
Photography & video
The work is the proof. Almost every image on the site is something a student could have made, which is the entire argument.
- Do:Lead with output, not with tools. Show the finished frame, not a screenshot of an interface.
- Do:Stills and clips run full-bleed against ink, with no border and no drop shadow.
- Do:Every video needs a poster frame chosen from the clip itself, so nothing loads as a black rectangle.
- Do:Moving strips scroll slowly and loop seamlessly, and stop entirely under
prefers-reduced-motion. - Don't:Stock photography of people at laptops.
- Don't:Anything that implies a result the tools cannot actually produce.
Please don’t
The short list of things that break the mark.
- Don't:Recolour the dot, or make it match the letters.
- Don't:Re-set the wordmark in another typeface.
- Don't:Stretch, condense, rotate or add effects to any mark.
- Don't:Place the two-colour mark on a busy photograph — use a one-colour version.
- Don't:Use the ink-tiled monogram on an ink background; it disappears.
- Don't:Pre-round the app icon. The platforms apply their own corner mask.
Making ads for us
If you have been commissioned to produce advertising for The Last AI Masterclass, this is the permission that covers you, plus the end-card every ad closes on.
The grant
If we commissioned you, you may use the marks, the end-card and its music to produce and deliver that advertising. The general permission below does not cover this, because advertising speaks as the brand rather than referring to it.
It covers the work we commissioned and nothing else — not your other clients, not your reel, not a variant we did not ask for. Your permission to keep producing ends when the engagement does — but it does not lapse for work you already delivered, so ads that are live can keep running.
The end card
Every ad closes on this. Twelve seconds, and deliberately evergreen — no date, no price — so a cached ad never carries a claim that has stopped being true.
What it says
“Everything you just watched was AI. …you can make this too.” — then The Last AI Masterclass. and the address.
Music only, no voice-over. The music bed is available separately if you need to duck it under a voice-over.
- Do:It is a 12-second tail. A 15-second ad leaves you three seconds of body — plan the cut around that before you shoot anything.
- Do:Burn in captions. Feed plays sound-off by default, and the end card’s message is carried entirely by text.
- Do:Keep the top ~14% and bottom ~20% of 9:16 clear of anything that matters — the platform UI sits there.
- Don't:Don’t re-cut, re-time, recolour or re-type the end card, and don’t replace its music. If you need a variant, ask.
- Don't:Don’t reuse the end card or its music in work for anyone else. The licence covers advertising for The Last AI Masterclass and nothing further.
- Don't:Don’t use footage from this site in paid ads — generate your own. The samples here are illustrative work published under our own disclaimer; a paid placement is a different context with different rules.
Everything else you need — the offer wording, what may and may not be claimed, the destination URL and tracking, and the deliverable spec — is in the brief you were sent. If you don’t have it, ask before you start: hello@thelastaimasterclass.com.
Permission
You may use these marks to refer to The Last AI Masterclass — linking to it, writing about it, or saying you took the class. Please don’t use them in a way that suggests we produced, endorsed or partnered on something we didn’t, and don’t make them part of your own product, logo or company name.
Producing advertising forus is a different thing, and it is covered separately — see Making ads for us.
That is a plain-language summary of what anyone may do. The one case with an actual grant attached is commissioned advertising, above. If you are unsure, or you need something that isn’t in the kit, just ask.
hello@thelastaimasterclass.comOne-colour reproduction uses pure white and black rather than the brand neutrals — substituting cream or ink there reads as a printing mistake.